Fiordland Lobster Joins Badminton New Zealand in Legendary Partnership

Fiordland Lobster Joins Badminton New Zealand in Legendary Partnership

Badminton New Zealand is pleased to announce an exciting new partnership with the Fiordland Lobster Company. The Fiordland Lobster Company have been named an official partner of the Barfoot & Thompson New Zealand Badminton Open and will also support the New Zealand National Badminton Team contesting the Sudirman Cup in 2019.

This innovative new partnership connects the Fiordland Lobster Company, New Zealand’s largest exporter of live rock lobster, with the world through the huge global reach of the Barfoot & Thompson New Zealand Badminton Open. Supporting the New Zealand National Badminton Team also provides a unique opportunity to back the performance players who will compete at the World Team Championships (the Sudirman Cup) in Nanning, China.

The Fiordland Lobster Company is a leading national company and their high-profile ‘Wild Legend’ brand has raised the bar for quality lobster and seafood exports internationally. Wild Legend lobsters are caught in the most remote wilderness areas of New Zealand, where access by road is often difficult. Wild Legend lobsters are often collected from the deck of fishing vessels by helicopter and flown over the mountains of the Fiordland National Park, directly to Fiordland’s saltwater holding tanks of Te Anau.

Badminton New Zealand Chief Executive Joe Hitchcock spoke of the great opportunity to connect badminton with the uniquely New Zealand company that is Fiordland Lobster.

“We are excited to be partnering with the Fiordland Lobster Company to connect a truly kiwi product to the global game of badminton. The Fiordland Lobster Company share a special piece of New Zealand with the world through their premium brand and product and we’re excited to be part of their story.”

Badminton New Zealand have strong connections to key export markets in Asia through the Barfoot & Thompson New Zealand Badminton Open which has a two-day broadcast live into China, Japan, Malaysia, Taiwan, Hong Kong, Singapore, Thailand, Vietnam and Denmark.

“Badminton in New Zealand and around the world is growing rapidly and it is fantastic that we can work with the Fiordland Lobster Company to utilise badminton as a vehicle for connecting people, communities and countries.”

With world class precision, expertise and innovation, Wild Legend lobster are the absolute premium brand. While making huge strides in the global marketplace, the Fiordland Lobster Company is still firmly grounded in its kiwi roots.

“We’re in the business of showing sophisticated international consumers that NZ has the best the world can offer,” said Fiordland Lobster Company’s Group GM of Business Development, Andrew Harvey.

“The growing success of this event in New Zealand carries that message directly into their homes in China and elsewhere, through the live broadcast. It’s a great partnership for us, and of course we’re absolutely delighted to be supporting the national team.”

The Barfoot & Thompson New Zealand Badminton Open takes place from the 30th April to the 5th May 2019 at the North Shore Events Centre and the New Zealand Badminton Team compete at the Sudirman Cup in China from the 19th -26th May 2019.

About the Fiordland Lobster Company:

The Fiordland Lobster Company’s head office is based in Te Anau with fish receiving depots and export packing factories located in both the North and South Islands. Widely recognised as an industry leader, the company is committed to being the most progressive and innovative lobster company in the world.

For more information, contact:

Joe Hitchcock
Chief Executive
Badminton New Zealand
021 184 1114
[email protected]

Andrew Harvey
Group General Manager, Business Development
Fiordland Lobster Company
021 229 8674
[email protected]